- Blacksmith and Leatherworker
- Name: “Thimdul’s Armaments”
- Owner: Piersym Rowley
- Rowley is an old grizzled veteran who’s blind in one eye and half blind in the other. However, he knows good steel by touch and smell alone. Rowley used to be a Vallakian guard, but left very young to apprentice a dwarven adventurer named Thimdul, who’d become trapped in Barovia by Strahd’s will. Thimdul died of old age many years ago and Rowley carries on his craft.
- Rowley and his couple of shopkeep assistants are responsible for making all the weapons and armor for the city guard. However, Rowley hates the Burgomaster and happily gives discounts to the PCs if he suspects that they’re working against Vargas. If a PC ardently supports Vargas, Rowley sells them a subpar weapon at normal price that will break in combat on a roll of 6 or lower.
- Rowley is a master weaponsmith, but isn’t terribly gifted with armor. He sells only light and medium armor as a result, but can tell players about a legendary armorer he once heard about living in Kresk (Grygori Strum’s Grandfather). If the players are looking for bows and crossbows, he can tell the players that Vallaki gets their stock from the Dusk Elves.
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- Apothecary
- Name: “The Third Eye Potions and Sundries”
- This is a tiny shop pushed off to the edge of town. Vallaki’s general bigotry drove Anya’s wares away from the central shopping district.
- Owner: Anya Trevali
- Anya is half Vistani, half Dusk Elf and bares the mixed features of both her parents. As a young woman used to being an outcast, Anya stands tall under societal pressures and has proven her worth with her craft. She buys, sells, and trades unique potion ingredients, including plant and monster parts. However, she resolutely refuses to deal with anyone who shows her blatant disrespect. Anya has a harsh tongue and no room for bullshit. When she sets a price, it’s usually pretty fair, if slightly skewed in her favor, and she absolutely does not haggle.
- This is where players can get potion ingredients, weird material components for spells, and potions themselves. They can also find things like healer’s kits here.
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- General Store
- Name: “The Dusklight Supply Shop”
- Owner: Bethel
- Bethel and her late husband, Herey, hated the Burgomaster’s rule. However, they were found out and whisked away the Reformation Center. Bethel was brainwashed pretty quickly and sent back out into the world. Herey wasn’t so lucky and is still imprisoned.
- Bethel was always sweet natured and absentminded. But after the brainwashing, she’s become quite simple and mentally broken. She now thinks the concept of Strahd is the most terrifying thing in the world and while she certainly finds the festivals boring, she always volunteers to help with them and does her due diligence for the town. Bethel is easily haggled and will believe almost anything, provided it isn’t about the Burgomaster or Strahd. If the players talk too openly about their distaste for the Burgomaster, Bethel is quick to panic and fetch the guards.
- This place sells a menagerie of standard craftwork gear, including rope, candles, torches, lanterns, crowbars and most standard adventuring equipment. In general, imagine anything that might be used to build houses or patch wagons and your players can find it here.
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- Bookshop
- Name: “Yonvich and Sons”
- Owner: An elder man named Yonvich and his three adult sons, Yonvi, Sven, and Yenva
- The bookshop doesn’t have a huge variety of literature available, as the Burgomaster’s library has the bulk of Vallaki’s knowledge. These guys serve more as a printing press which they use to copy books for more production, as well as bookbinders. They have a plethora of parchment, calligrapher’s tools, empty journals and other such items available for sale.
- Yonvich and Sons is also solely responsible for printing the posters for the Burgomaster’s weekly festivals. Stacks of fliers from various events can be found around their shop.
- These men are pretty straight shooters. They care more about the books they make than turning a prophet and sell their wares at average prices.
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- Fletcher/Bowyer
- Name: “Celegal’s Hovel”
- This isn’t an official shop, but rather Celegal’s home where he does his work. It’s located outside Vallaki’s walls, around the Vallaki Vistani camp.
- Owner: Celegal
- Celegal is a Dusk Elf woodworker who makes ranged weapons, specifically bows, crossbows, and their ammunition. He trades his wares with Vallaki in exchange for goods for the other Dusk Elves.
- Unlike the other stoic and off-putting Dusk Elves, Celegal is timid and shy. He likes being helpful and puts his all into his work, making each bow a true work of art. Celegal is actually one of the youngest Dusk Elves, and was only thirteen when all the female elves were slaughtered.
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- Herbalist
- Name: “Jeny’s Shack”
- Jeny lives in a tiny hovel with dirt floors and vines climbing through the wooden walls. This isn’t an official store, but instead can only be found if someone else tells you about her.
- Owner: Jeny Greenteeth
- Jeny is an old woman with an eye for mischief. She knows just about every plant in Barovia and is a master potion maker. She takes no nonsense from anyone and loves playing pranks on people with her potion making. For instance, she sells a love potion meant to “help men in areas of physical conquest.” However, if Jeny senses her buyer is adulterous (or is just an overall pompous butt to her), she sells him a “faulty” version of the potion which makes his entire manhood grow long, course hair for a month.
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- Tailor Shop
- Name: “The Beast’s Rose”
- Owner: Gili and his wife Lottie
- Gili is a monster of a man. Though human, he stands nearly seven feet tall and has a hefty bulk to him. He’s also got one of those resting caveman faces that makes him look pretty darn scary. However, Gili is a lover, not a fighter, and is a major pacifist. He likes pretty things and delights in making beautiful clothing.
- Lottie, in contrast, is short, petite, and heartbreakingly beautiful. She’s kind and shy and her intrinsic grace inspires her husband’s finest work. These two are one of the sweetest and most sincere couples you’ll find in Barovia.